Marketing and fundraising
This notice specifically covers how we use supporters’ data for marketing and fundraising purposes.
Our supporters are individuals who offer their time to support us through volunteering. individuals who support our campaign actions and individuals who support us financially through regular donations, cash donations or who attend/take part in events; including challenge events.
- What are marketing activities?
- Where do you collect my information from?
- What information will you collect about me?
- How can I find out what information you have about me?
- What happens if you already have information about me?
- How will you use my personal information?
- Will you ever send me marketing materials without my consent?
- Why do you need to process my personal data?
- Do you use profiling and screening methodologies?
- What do I do if I have a complaint about how you have used my personal data?
- Changes to the privacy notice
When we talk about our ‘marketing activities’, we mean all the different ways we communicate with our supporters, volunteers and campaigners. That might include, for example, regular newsletters, fundraising appeals or campaign petitions. We may send you details of any products or services that we offer that we think may be of interest to you. We may contact you via phone, post, email or text message, as long as you have agreed to be contacted in this way.
The type and quantity of information we collect from you and how we use it depends on why you are providing it.
We may collect information in the following ways:
- From visitors to our website and other websites and pages maintained directly by Leonard Cheshire. Leonard Cheshire will collect personal information from you when, for example, you complete any online forms, enquire about our activities, make a donation, apply to become a volunteer, or register with us for anything else related to our core activities
- From our partner websites (for example the London Marathon website, fundraising sites like Virgin Money or JustGiving, or from partner organisations such as schools & colleges, Jobcentre Plus and other local authorities);
- From third parties’ websites (for example, while we search for new supporters, we might collect data available publicly online such as from Google, or from organisations that you have given permission to share your details);
- Directly from you via telephone, email, post or in person
- From public registers such as:
- The Royal Mail database, which contains details of those who have ticked the ‘opt out’ box when registering for the re-direction service. This is so we can keep our database up to date if any of our contacts change their address.
- The TPS file, which contains the details of those who have said that they do not wish to receive unsolicited marketing calls.
- The Mailing Preference service, which contains a list of names and addresses of consumers and businesses who have told the Direct Marketing Association that they wish to limit the amount of direct mail they receive. More info is available here https://www.mpsonline.org.uk
- The Fundraising Preference Service, another public register ran by the Fundraising Regulator. Find out more information on the Fundraising Preference Service.
Please contact email@example.com or call us on 0300 303 0074 in order to have the full list of public registers.
The information we collect about you may include:
- Your name
- Your contact details — for example addresses, email addresses, phone numbers
- Your date of birth
- Your bank account details (for setting up a regular direct debit)
- Your credit card details. All online financial transactions will be encrypted using SSL (Secure Sockets Layer). Credit card details you provide to us will be securely destroyed soon after your donation has been processed. We do not set up regular donations on credit cards.
- Information relating to your health or disability (for example if you are taking part in a sports event)
- Emergency contact details
- Why you have decided to donate to us
You have the right to see what personal data we hold about you (this is sometimes called a ‘Subject Access Request’). To obtain a copy of the personal information we hold about you, please write to the Information Governance Manager, Leonard Cheshire, 66 South Lambeth Road, London SW8 1RL or email firstname.lastname@example.org
We aim to issue an initial response to all enquiries within five to ten working days, and will offer a full response to all information access requests within one month of receipt.
Whenever you give us your personal information — for example if you attend an event, take part in an online campaign action, or make a donation — we need to match and link this with any existing data that we already have about you. This will help us to make sure you get the right information from us, and that you get the best supporter experience. Here are some examples of how we might do this:
We match your email address and your first name with email addresses and first names we have in our database
We match your telephone numbers and your first name with telephone numbers and first names we have in our database
If you’ve told us about the organisation you work for or about somebody close to you (for example a family member), we might link your record in our database to the record of the organisation or individual you have told us about
If you move house and use the Royal Mail redirect service, we may link your contact details to the Royal Mail database to make sure we have the right address for you.
We may use your personal information to send you:
- Information about products and events that you have directly requested from us, or that we feel may be of interest to you based on the information we have about you
- Details of volunteering opportunities at our head office in London and/or one of our services in the UK
- Details of our campaigning activities, including online petitions aimed at influencing Members of Parliament, the Government, business leaders or the general public. This is to further raise awareness and support for disabled people, helping us achieve our vision for disabled people to live, learn and work as independently as they choose, whatever their ability
- Fundraising appeals that you may want to get involved in, such as activities in your community, at our services, online via our website, or third party websites such as JustGiving or Virgin Money, etc. This will always be in accordance with your contact preferences
- Invitations to participate in voluntary surveys or research and help us shape our services and communications
- To keep track of any donations we receive from you, including gift aid. We will also record any communication general feedback and/or complaints in order to review and improve our supporter journey; we may contact you to provide information requested from us through Supporter Care or with a query regarding a donation you may have made to us; for data cleansing, in order to keep our database reliable, accurate and up-to-date
We may also use your personal information for other purposes where it is required or authorised by law.
When sharing your details with us, you retain full control and you can amend and/or remove your contact details and preferences any time by emailing us at email@example.com or by calling us on 0300 303 0074. Alternatively, you can also write to us at Supporter Care team, Leonard Cheshire, 66 South Lambeth Road, London SW8 1RL.
We’ll only communicate with you about marketing activities via telephone, SMS and e-mail if you specifically gave us your consent to contact you in this way when you gave us your personal details.
If we’re sending you marketing materials via post (what we refer to as ‘direct mail’), unless you have opted out of receiving communications in this way, we will communicate with you on the basis of legitimate interest. This means that, based on the fact that you have engaged with our organisation, for example you have given us a donation or taken part in a campaign, we think that it is in your and our legitimate interest to keep you informed about our activities, how we spend our money and how you can support us.
You can still opt out of direct mail communication at any time by contacting us by email at firstname.lastname@example.org or by calling us on 0300 303 0074.
Alternatively, you can write to us at Supporter Care team, Leonard Cheshire, 66 South Lambeth Road, London SW8 1RL.
Our marketing and fundraising team processes your data so that we can:
- Manage donations from individuals, organisations and trusts, collect Gift Aid and provide evidence of donations
- Inform individuals, partner organisation, Trusts and Foundations about our work.
- Create a central point of information for supporters, campaigners and volunteers across the organisation to make sure we communicate with them in the right way
- Make sure that our fundraising requests are relevant to and appropriate for the people we send them to, and that we don’t send them out too often to the same people
- Carry out data analysis to improve our fundraising activities, tailor our communications and appeals and create an inspiring experience for our supporters
- When we receive a gift in a will, to provide evidence of the relationship between the person leaving the will and our organisation
- Raise awareness and gain support from individuals, organisations, Trusts and foundations to promote issues that are championed by Leonard Cheshire and influence meaningful change
We are committed to making our work more unique for our supporters. To do this, from time to time, we may carry out profiling and screening methodologies, which may involve obtaining additional information about our supporters that is publicly available or from third parties. This is so that we can improve our understanding of your preferences and build better supporter experiences. For example, it may help us to create tailored communications about how you can support our work financially, or about how you can add your voice to our campaign actions.
We also may use profiling to carry out due diligence. This means that we may look at certain types of donations from individuals or organisations to make sure that the donation comes from lawful activities. We may also make sure that the donor, or the organisation on behalf of which the donation is made, shares our values and our beliefs of solidarity, inclusion and respect for all individuals whatever their background and ability.
We may carry out targeted fundraising activities based on profiling techniques from the information held on our database. We may sometimes work with third party organisations, which provide additional information, including wealth screening and/or publicly available information about our supporters, for example about their characteristics based on where they live.
This information can be linked to the information that supporters have already provided to us. This will allow us to spend our marketing budget more effectively, and make appropriate requests based on your financial means and interest.
You can opt out of this activity at any time by contacting email@example.com or calling the Leonard Cheshire Supporter Care Line on 0300 303 0074.
If you feel that the way we have used your personal data does not meet the expected standards, you have the right to contact the UK’s data protection authority – The Information Commissioner’s Office (ICO) – and make a complaint.
The ICO can be contacted at: ico.org.uk/global/contact-us/. Concerns can be logged via their website.
The policy is regularly reviewed and updates will be made online from time to time. It was last reviewed in May 2018.