Amar established his business in 2005 with the aim of helping blind people experience world travel. Sighted travellers join the visually impaired on trips to destinations including Cuba, Canada, Italy and Spain, acting as their 'eyes' by describing their surroundings.
Since the injection of the £50,000 prize from Stelios, Traveleyes has expanded into new markets across the world. Using the prize money to expand the business into new markets, the company now has a customer base in America, Canada, New Zealand and Australia. Amar has also been able to employ extra staff in the UK and has launched a PR awareness campaign for Traveleyes which has helped to make people aware of the concept of travel for the visually impaired.
Holidays in Iceland and South Africa were added to the portfolio for 2008, which both became fully booked within a few weeks of going up on the website. Revenue figures for May 2008 to April 2009 increased by 130%.