Leonard Cheshire Disability fundraising for inclusive sport as world celebrates opening of Paralympic Games

5 September 2016

  • British multi-medal hope Kadeena Cox face of new campaign.
  • Popular existing Leonard Cheshire Disability sports programmes to reach more disabled people.

With the 2016 Paralympic Games opening on Wednesday, Leonard Cheshire Disability today shares details of the fundraising work it is undertaking to enable greater inclusive sport and exercise opportunities for the thousands of people we support across the UK.

Kadeena CoxWorld record holding sprinter and cyclist Kadeena Cox is the face of a new campaign that has a fundraising target of £54,000.

Kadeena, an inspiring and determined individual who lives with multiple sclerosis, is looking to become the first British Paralympian to medal in two different events since 1988.

'I firmly believe having a disability shouldn’t mean "game over",' says Kadeena. 'We all deserve the chance to become the best versions of ourselves we can be.'

A 12-month research project to capture the sport and other activity preferences of those who use our care homes and services concludes this month.

With new funding from this campaign and other sources, Leonard Cheshire plans to expand existing programmes in sports ranging from boccia to swimming.

Leonard Cheshire Disability research with ComRes earlier this Paralympic year found that over half (57%) of UK adults are currently doing no sport of physical activity. Just 24% of non-disabled adults made the same claim. 

Donations will also go towards adapted equipment such as treadmills for people with limited mobility to practice walking or running.

The news follows on from further fundraising this past weekend. 

Acting chief executive Rosemarie Pardington led a team of Leonard Cheshire fundraisers to a combined target of £5,000 at Parallel London.

Parallel, a new mass participation event featuring 100m, 1k, 5k and 10k fun runs/pushes, was founded by wheelchair user Andrew Douglass and the inaugural edition was staged at London’s Olympic Park on Sunday.

'Working in health and social care for over 25 years, it has always been a great sadness to me that sporting events have invariably involved people needing to be entered into separate groups to take part,' said Rosemarie. 

'It was so refreshing to finally have an event where we can all participate at the same time, regardless of our age, fitness, or any disabilities we may have.'

'Leonard Cheshire Disability is committed to providing even greater opportunities for disabled people to enjoy the same benefits to physical and mental health as those enjoyed by everyone else.

'We are so grateful to the generosity shown by all of our supporters, helping us level the playing field to empower disabled people to enjoy full and active lives in the same way as everyone else.'

Media enquiries

For Leonard Cheshire media enquiries or photographs, please email Barney Cullum or call 020 3242 0313. Out of hours: 07903 949388. Or call the general press office number: 020 3242 0399.

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